The anatomy of a great value proposition
Value propositions can be confusing and tricky to crack. Teams get lost in the promise of the business, missions and values. Other priorities jump up the to-do list, like meeting targets, building and delivering great products and services. It’s easy to lose sight of why what you do matters to all your people and customers.
Why it’s a good idea to have a value proposition
Here are some great reasons. Whether you’re talking to your own people, investors, customers and other important external stakeholders, a good Value Proposition:
Provides a memorable shortcut for those that don’t yet know you, to explain how you deliver on your purpose
Helps you focus on what your customer needs, from their perspective (instead of telling them what you’re selling)
Provides clear and concise messaging around what problems you will solve for them
Becomes the bedrock for your brand, marketing messaging and sales promise
Provides cut-through in a competitive marketplace, helping differentiate your organisation from the best of the rest.
Let’s get started
Shortbread's top 4 tips to get you started on building a value proposition your customers will love.
Lots to think about, isn’t it. Let’s chat about how Shortbread could help.
We bring a human-centred, design thinking approach. We also bring extra brainpower and a spare pair of hands, when your team is snowed under.
Your team may have the smarts, but do they have the thinking time? Two, three or four heads can be better than one, even when you’ve got AI helping with your ideation. We can help you sort through your ideas and deliver a VP that everyone can get behind. We will simplify the development process and reduce time to market with our quick-start framework.
You might be new to this and your team could be small, and just too darn busy delivering for clients. Let us help you cut through your pile of great ideas, and help you find a VP that shines.
A kick ass VP could be just the thing to clinch the deal with when you’re looking for funding.
We bring an external perspective to meet your teams experience and insights and help you impress the socks off your customers, wider team and other key stakeholders.
Shortbread will add value by defining the value you can deliver, in terms your clients will love.
Let's build a value proposition your customers will love.
